What term refers to the moral principles and standards that guide the behavior of an individual or group?

The term that refers to the moral principles and standards guiding the behavior of an individual or group is ethics. Ethics serve as a framework for determining what is right or wrong, helping individuals and organizations make choices that align with their moral beliefs and societal expectations. By establishing these guidelines, ethics influence decision-making processes and promote accountability in personal conduct and organizational practices.

Values, while closely related, pertain to the beliefs and ideals held by individuals or groups that inform their attitudes and behaviors but do not specifically refer to the moral framework as ethics do. Compliance involves adhering to laws, regulations, and guidelines but doesn't encompass the broader moral principles inherent in ethics. Integrity refers to the quality of being honest and having strong moral principles, which is an aspect of ethical behavior but does not define the overarching concept itself, which is ethics.